Lehrangebot Master PStO 2018
Fachspezifische Grundlagen Marketing & Strategy:
Fundamentals in Management:
Methods in Management
Marketing and Strategy I:
Elective Topics in Business Administration (Theory) I-III:
Marketing & Strategy II / III / IV:
Seminar: Advanced Empirical Marketing Research (ehem. Seminar Empirische Sozialforschung)
Seminar: Digital Technologies and the Marketing Organization
Advanced Elective Topics in Business Administration (Theory) I-IV:
Seminar: Advanced Empirical Marketing Research (ehem. Seminar Empirische Sozialforschung)
Seminar: Digital Technologies and the Marketing Organization
Elective Topics in Business Administration (Applied Theory) I-II:
Case Study Seminar Porsche Consulting
Projekt: Forschung & Praxis I/II:
Projektkurs zur marktorientierten Unternehmensführung
Abschlussmodul (Kolloquium):
Masterarbeit mit Kolloquium