Institut für Marktorientierte Unternehmensführung

Links und Funktionen



Case Study Seminar with a Strategy Consultancy and a Premium Car OEM (Summer Term 2022)


We are happy to offer a case study seminar in the summer term 2022 together with a strategy consultancy and premium car OEM.

Take on the role of a consultant during the case study seminar. Together with the consultancy and IMM team, you will analyze relevant cross-industry and technology trends as well as customer needs for future premium car dealerships. In your consultant team, you will define strategic principles and key initiatives for the “Future Retail in Automotive” and assess how the client’s customers and business KPIs are impacted. Depending on the current Covid rules an on-site event and get-to-know may be feasible. Please find more information concerning the seminar on LSF or reach out to Johannes Hirschvogel (