Institut für Marktorientierte Unternehmensführung

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Case Study Seminar with Porsche Consulting (Summer Term 2021)


We are happy to offer a case study seminar in the summer term 2021 together with Porsche Consulting.
Take on the role of a consultant during the case study seminar and learn more about the relevance of customer centricity for the digital transformation within automotive. Together with Porsche Consulting and the IMM, you will analyze current trends shaping the automotive industry from a sales and marketing perspective, gain insights on the changing expectations and behaviors of customers and develop innovative approaches to master the transformational challenge towards a customer-centric organization.

Information regarding procedure and application can be found here, detailed information regarding Porsche Consulting and the topic can be found here.