Institut für Marktorientierte Unternehmensführung

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Case Study Seminar with Porsche Consulting


We are happy to offer a case study seminar in the summer term 2020 together with Porsche Consulting.

Take on the role of a consultant during the case study seminar “Delight me! Improving the attractiveness of airports through superior customer experiences” and learn how to apply methods to analyze customers needs and expectations. Together with Porsche Consulting and the IMM, you will analyze gain and pain points of customers at airports, identify possible levers for improving the customer experience and develop ideas for new value-adding products and services that increase the attractiveness of an airport

Information regarding procedure and application can be found here, detailed information regarding Porsche Consulting and the topic can be found here.