Journal of Marketing Theory and Practice
Special Issue on The Use of Partial Least Squares (PLS) to Address Marketing Management Topics
| Autoren/Herausgeber: |
J. F. Hair C. M. Ringle M. Sarstedt |
|---|---|
| Erschienen: | 2011 |
| Publikationsart: | Edited Volumes |
| Weitere Quellenangabe: | Vol. 19, No. 2 |
