Articles in Refereed Proceedings (International)

2012

• M. Kick; M. Littich; M. Schwaiger (2012)
  The Effect of Corporate Reputation on Health Insurance Choices in a Public-Policy-Shaped Environment of Premium Equality
  erschienen in: Proceedings of the 31st Association for Marketing & Health Care Research (AMHCR) Conference, Park City - Utah, USA.

2011

• S. Hieke; P. Wilczynski; M. Schwaiger (2011)
  Color Me In – An Empirical Study on the Traffic Light Signposting System
  erschienen in: Proceedings of the 30th Association for Marketing & Health Care Research (AMHCR) Conference, pp. 2-11, Steamboat Springs, USA.
• L. Zimmermann (2011)
  Does it pay to outsource marketing? An event study
  erschienen in: Delivering Value in Turbulent Times. 2011 AMA Educators’ Proceedings, San Francisco, CA, USA, S. 53 (Hrsg.: Stephanie M. Noble, Charles H. Noble).
• M. Sarstedt; T. Hess (2011)
  Perceived Software Platform Openness: The Scale and its Impact on Developer Satisfaction
  erschienen in: Proceedings of the 32nd International Conference on Information Systems (ICIS 2011), Shanghai
• S. Raithel; M. Schwaiger; L. Zimmermann (2011)
  Predicting stock market performance: Exploring the differential role of stakeholder groups' perceptions of corporate reputation
  erschienen in: Proceedings of the 15th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, New Orleans, Louisiana, USA.
• S. Raithel (2011)
  The Differential Impact of Advertising Media on Investors
  erschienen in: Proceedings of the Marketing Strategy Meets Wall Street II Conference, Boston, Massachusetts, USA.
• P. Wilczynski; M. Sarstedt (2011)
  The Impact of Different Scaling Techniques on Drop-Out Rates in Online Surveys
  erschienen in: Proceedings of the 2011 INFORMS Marketing Science Conference, Houston, USA.

2010

• S. Hieke; C. R. Taylor (2010)
  A Study on the Effectiveness of Nutrition Labeling in Germany
  erschienen in: Proceedings of the AMA Marketing & Public Policy Conference, Denver, Colorado.
• S. Hieke; P. Wilczynski (2010)
  Color Me In - An Empirical Study of the Traffic Light Signposting Scheme in Nutrition Labeling
  erschienen in: Proceedings of the 2010 Gobal Marketing Conference of the KAMS, Japan, Tokyo.
• M. Littich; P. Wilczynski (2010)
  Direct-to-Consumer Communication in European Pharmaceutical Branding: Effects on a "Forbidden" Target Group
  erschienen in: Proceedings of the 2010 Global Marketing Conference of the KAMS, Japan, Tokyo.
• S. Raithel; S. Scharf; M. Schwaiger (2010)
  Do Investors Reward Car Manufacturers Driving Customer Satisfaction
  erschienen in: Proceedings of the 2010 AMS Developments in Marketing Science Conference, Portland, OR, USA.
• C. M. Ringle; M. Sarstedt; R. Schlittgen (2010)
  Finite Mixture and Genetic Algorithm Segmentation in Partial Least Squares Path Modeling
  erschienen in: Proceedings of the 32nd Annual Conference of the German Classification Society, Springer, Berlin, Heidelberg, S. 167 - 176, Studies in Classification, Data Analysis and Knowledge Organization.
• M. Fiedler; M. Sarstedt (2010)
  Influence of Community Design on User Behaviors in Online Communities
  erschienen in: Proceedings of the International Conference on Information Systems (ICIS) 2010, USA, Missouri, St. Louis.
• R. Rinkenburger; S. Hock; S. Raithel; M. Schwaiger (2010)
  Negative spokesperson publicity: The financial risk of celebrity endorsement
  erschienen in: Proceedings of the 2010 Global Marketing Conference of the KAMS, Tokyo, Japan.
• F. Kessel; C. Ringle; M. Sarstedt (2010)
  On the Impact of Missing Values on Model Selection in FIMIX-PLS
  erschienen in: Proceedings of the 2010 INFORMS Marketing Science Conference, Deutschland, Köln.
• M. Sarstedt; M. P. Schloderer; M. Schwaiger (2010)
  Reputation Effects in the Nonprofit Sector: Investigating the Moderating Effect of Potential Donors' Characteristics
  erschienen in: Proceedings of the 2010 Global Marketing Conference of the KAMS, Japan, Tokyo.
• E. E. Rigdon; S. Gudergan; C. M. Ringle; M. Sarstedt (2010)
  Response-Based Segmentation in PLS Path Modeling: Application of FIMIX-PLS to American Customer Satisfaction Index Data
  erschienen in: Proceedings of the 2010 Annual Conference of the Academy of Marketing Science, USA, Portland.
• J.-M. Becker; M. Sarstedt; C. M. Ringle; F. Völckner (2010)
  Segment Retention and Collinearity in Mixture Regression Analysis
  erschienen in: Proceedings of the 39th Annual Conference of the European Marketing Academy (EMAC), Denmark, Copenhagen.
• P. Wilczynski; M. Sarstedt (2010)
  Using Expert and Naive Raters and for Choosing a Single Item
  erschienen in: Proceedings of the 2010 INFORMS Marketing Science Conference, Deutschland, Köln.
• C. M. Ringle; M. Sarstedt; R. Schlittgen; C. R. Taylor (2010)
  Using Genetic Algorithm Segmentation in PLS Path Modeling: Addressing Homogeneity Assumptions
  erschienen in: Proceedings of the 2010 Global Marketing Conference of the KAMS, Japan, Tokyo.

2009

• P. Wilczynski; M. Sarstedt; T. C. Melewar (2009)
  A Comparison of Selected Reputation Measures’ Convergent and Criterion Validities
  erschienen in: Proceedings of the 2009 Annual Conference of the Academy of Marketing Science, USA, Baltimore, S. 23 (Hrsg.: L. Robinson).
• M. Schwaiger; Y. Zhang (2009)
  An empirical research of corporate reputation in China
  erschienen in: Proceedings of the 2009 American Academy of Advertising Asia-Pacific Conference Beijing, S. 84 - 101 (Hrsg.: L. Huang, S.; Jin, D.).
• M. P. Schloderer; S. Raithel; P. Wilczynski; M. Schwaiger (2009)
  Corporate Reputation in the Recruiting Market - Effects on the Willingness to Apply and on Salary Premiums
  erschienen in: Abstract and Presentation at the 5th International Colloquium - Academy of Marketing: War for Talent, Brand, Identity and Corporate Reputation SIG, Cambridge, UK.
• S. Raithel; P. Wilczynski; M. P. Schloderer; M. Schwaiger (2009)
  Corporate Reputation in Times of Economic Crisis
  erschienen in: Abstract and Presentation at the 5th International Colloquium Academy of Marketing: Brand, Identity & Corporate Reputation SIG, Cambridge, UK.
• M. Sarstedt; M. Schwaiger; C. M. Ringle (2009)
  Determining the Number of Segments in FIMIX-PLS
  erschienen in: Proceedings of the 2009 Annual Conference of the Academy of Marketing Science, USA, Baltimore, S. 8 (Hrsg.: L. Robinson).
• M. Sarstedt; C. M. Ringle; M. Schwaiger (2009)
  Extending Festge and Schwaiger's Model of Customer Satisfaction with Industrial Goods to Account for Unobserved Heterogeneity
  erschienen in: Proceedings of the Educators Conference. AMA Winter 2009. Marketing Theory and Applications, USA, Florida, Tampa, S. 241 - 244 (Hrsg.: K. Reynolds, J.C. White).
• M. Sarstedt; C. M. Ringle; S. Gudergan; M. Schwaiger (2009)
  Impact-Performance Implications for Satisfaction Judegments: An Exploratory Study
  erschienen in: Proceedings of the 2009 ANZMAC Conference, Australien, Melbourne.
• M. Schwaiger; S. Numberger (2009)
  Is 2 better than 1? Cross media, Print and Internet Advertising in Germany
  erschienen in: Proceedings of the 2009 Conference of the American Academy of Advertising, S. 100 - 101 (Hrsg.: G. Nowak).
• C. M. Ringle; M. Sarstedt; R. Schlittgen (2009)
  PLS Path Modeling in Marketing and Genetic Algorithm Segmentation
  erschienen in: Proceedings of the 2009 ANZMAC Conference, Australien, Melbourne.
• S. Raithel; S. Scharf; M. Schwaiger (2009)
  Value-relevance of Customer Satisfaction: Empirical Evidence for Global Automobile Industry
  erschienen in: Proceedings of the 5th EIASM Workshop on Visualizing, Measuring and Managing Intangible Assets and Intellectual Capital, Dresden, Germany (Hrsg.: S. Zambon, T. Günther).
• M. Schwaiger; Y. Zhang (2009)
  What Drives Corporate Reputation in Consumers' Minds? A Comparative Study between China and Western Countries
  erschienen in: Proceedings of the ANZMAC 2009 Conference , Australien, Melbourne.

2008

• S. Fuchs; M. Schwaiger (2008)
  Acceptance of Scaling Techniques in Online Surveys - Increasing Response Rates of Online Surveys by asking Respondents' preferred Questions
  erschienen in: Proceedings of the 37th Annual Conference of the European Marketing Academy (EMAC), United Kingdom, Brighton.
• M. Sarstedt; C. M. Ringle; M. P. Schloderer; M. Schwaiger (2008)
  Accounting for Unobserved Heterogeneity in the Analysis of Antecedents and Consequences of Corporate Reputation: An Application of FIMIX-PLS
  erschienen in: Proceedings of the 37th Annual Conference of the European Marketing Academy (EMAC), United Kingdom, Brighton.
• M. Schwaiger; C.R. Taylor (2008)
  Are Sponsorships Effective in Europe? A Study of Return on Sponsorships among German Firms
  erschienen in: Proceedings of the 2008 Conference of the American Academy of Advertising, University of Missouri, Columbia, S. 204 - 206 (Hrsg.: S. Rodgers).
• S. Hieke (2008)
  Effects of Counterfeits on the Image of Luxury Brands - An Empirical Study from the Custome Perspective
  erschienen in: Proceedings of the 2008 Global Marketing Conference of the KAMS, China, Shanghai.
• M. Schwaiger; M. Sarstedt; C. R. Taylor (2008)
  Long-Term Effects of Culture Sponsoring on Corporate Reputation: An Experimental Study
  erschienen in: Proceedings of the 2008 Global Marketing Conference of the KAMS, China, Shanghai, Best Paper Award in the Integrated Marketing Communication Track.
• M. Sarstedt; M. Schwaiger (2008)
  Model Selection in Mixture Regression Analysis - A Monte Carlo Simulation Study
  erschienen in: Proceedings of the 31st Annual Conference of the German Classification Society, Data Analysis, Machine Learning and Applications, Springer, Berlin, Heidelberg, S. 61 - 68 (Hrsg.: C. Preisach, H. Burkhardt, L. Schmidt-Thieme, R. Decker).
• P. Wilczynski; M. Sarstedt (2008)
  More for Less? A Comparison of Single-Item and Multi-Item Measures
  erschienen in: Proceedings of the 2008 INFORMS Marketing Science Conference, Kanada, Vancouver.
• S. Fuchs; M. Sarstedt (2008)
  On the Use of Student Samples in Major Marketing Research Journals
  erschienen in: Abstract Proceedings of the 32nd Annual Conference of the German Classification Society, Data Analysis, Data Handling and Business Intelligence, Hamburg.
• M. Sarstedt (2008)
  Response-Based Clustering in PLS: A Comparison of FIMIX-PLS with A-Priori and Post-Hoc Segmentation
  erschienen in: Proceedings of the 2008 INFORMS Marketing Science Conference, Kanada, Vancouver.
• P. Wilczynski; M. Sarstedt (2008)
  Review of State of Research on Multi-Item versus Single-Item Measures
  erschienen in: Abstract Proceedings of the 32nd Annual Conference of the German Classification Society, Data Analysis, Data Handling and Business Intelligence, Hamburg.
• M. Sarstedt (2008)
  Treating Unobserved Heterogeneity in PLS Path Modeling. A Comparison of FIMIX-PLS with Different Data Analysis Strategies
  erschienen in: Proceedings of the 2008 Global Marketing Conference of the KAMS, China, Shanghai.

2007

• R. Rinkenburger; M. Sarstedt; M. Schwaiger (2007)
  Demand Estimation in Emerging Markets. Problems and Solutions
  erschienen in: Proceedings of the Global Conference on Business and Finance, San Jose, Costa Rica.
• S. Fuchs; M. Schwaiger (2007)
  Disproportionate Samples in Hierarchical Bayes CBC Analysis
  erschienen in: Proceedings of the 30th Annual Conference of the GfKl, Data Analysis, Free University Berlin, S. 441 - 448 (Hrsg.: R. Decker, H.-J. Lenz).
• M. Schwaiger (2007)
  Measuring the Return on Corporate Advertising Campaigns
  erschienen in: Proceedings of the Annual Conference of the American Academy of Advertising, S. 7 - 9 (Hrsg.: K.B. Sheehan).
• M. Sarstedt; M. Schwaiger (2007)
  Sample- and Segment-size Specific Model Selection in Mixture Regression Analysis. A Monte Carlo Simulation Study
  erschienen in: Proceedings of the 36th Annual Conference of the European Marketing Academy (EMAC), Island, Reykjavic.

2006

• H. M. Cannon; J. Cannon; M. Schwaiger (2006)
  Incorporating Strategic Product-Mix Decisions into Simulation Games: Modeling The “Profitable-Product Death Spiral”
• T. Ebert (2006)
  Operationalisation of Trust in Business Networks Dealing with Complex Products and Food Products
  erschienen in: Trust and Risk in Business Networks – Proceedings of the 99th Seminar of European Association of Agricultural Economists (EAAE), Bonn, 2006, S. 127 - 138 (Hrsg.: M. Fritz; U. Rickert; G. Schiefer).

2005

• M. Eberl (2005)
  An Application of PLS in Multi-Group Analysis: The Need for Differentiated Corporate-Level Marketing
  erschienen in: PLS and Related Methods - Proceedings of the PLS '05 International Symposium, Spanien, Barcelona, S. 203 - 210 (Hrsg.: T. Aluja, J. Casanovas, V. Esposito Vinzi, A. Morrineau, M. Tenenhaus).
• M. Schwaiger; R. Rix (2005)
  An Exchange Algorithm for Two-Mode Cluster Analysis
  erschienen in: Innovations in Classification, Data Science and Information Systems. Proceedings of the 27th Annual GfKl Conference, Brandenburg University of Technology, Cottbus, 2003, Springer, Berlin, Heidelberg, S. 62 - 68 (Hrsg.: D. Baier, K.-D. Wernecke).
• M. Meyer (2005)
  Multidisciplinary of CRM Integration and its Implications
  erschienen in: Proceedings of the 38th Hawaii International Conference on System Sciences
• S. Fuchs (2005)
  Problems in Analysis of Disproportionate Samples Using Hierarchical Bayes-Regression in Choice-Based Conjoint Analysis
  erschienen in: Conference on Bayesian Applications and Methods in Marketing, Tutorial on Bayesian Models for Marketing, Johannes Kepler Universität Linz.
• H. M. Cannon; J. Cannon; M. Schwaiger (2005)
  Simulating Customer Lifetime Value: Implications for Game Design and Student Performance
  erschienen in: Developments in Business Simulation and Experiential Learning, Vol. 32 (March 2005), S. 54 - 64.

2004

• H. M. Cannon; M. Schwaiger (2004)
  Accounting for Company Reputation: Variations on the Gold Standard
  erschienen in: Developments in Business Simulation and Experiential Learning, Vol. 31 (March 2004), S. 300 - 309, available in the Bernie Keys Library, 5th edition, published by the Association for Business Simulation and Experiential Learning (electronic archive), ausgezeichnet mit dem ABSEL - Best Paper Award.
• S. Numberger (2004)
  Allowing for seeds of change: An approach to systematically select and frame Variables for Scenario Analysis
  erschienen in: British Academy of Management Annual Conference, 2004, University of St. Andrews.
• M. Schwaiger; H. M. Cannon (2004)
  Exploring Company Brand Equity
  erschienen in: Proceedings of the 2004 Conference of the American Academy of Advertising, Florida International University, North Miami, S. 67 - 73 (Hrsg.: P. Rose).
• Z. Bakay; M. Zinnbauer (2004)
  Modelling Brand Equity in a Modern Business Context
  erschienen in: IFSAM 12th World Congress, Management in a World of Diversity and Change, 2004, Schweden, Göteborg.

2003

• H. M. Cannon; M. Schwaiger (2003)
  Incorporating ‘Company Reputation’ into Total Enterprise Simulations
  erschienen in: Developments in Business Simulation and Experiential Learning, Vol. 30 (March 2003), S. 288 - 297, available in the Bernie Keys Library, 4th edition, published by the Association for Business Simulation and Experiential Learning (electronic archive).
• M. Zinnbauer; M. Eberl (2003)
  Scoring CRM Activities: Development of an Evaluation Tool
  erschienen in: Proceedings of the 7th International Research Conference on Relationship Marketing, FU Berlin, S. 71 - 90 (Hrsg.: M. Kleinaltenkamp, M. Ehret).
• M. Meyer (2003)
  Sequence Mining in Marketing
  erschienen in: Exploratory Data Analysis im Empirical Research - Proceedings of the 25th Annual Conference of the German Classification Society, Springer, Berlin, Heidelberg, S. 504 - 513 (Hrsg.: M. Schwaiger, O. Opitz).

2002

• M. Meyer (2002)
  Data Visualization and Preparation by Separating Data in Direct Marketing
  erschienen in: Classification, Automation, and New Media - Proceedings of the 24th Annual Conference of the German Classification Society, Springer, Berlin, Heidelberg, S. 343 - 349 (Hrsg.: W. Gaul, G. Ritter).
• M. Schwaiger; A. Unterreitmeier (2002)
  Goodness of Fit Measures for Two-Mode Cluster Analyses
  erschienen in: Classification, Automation, and New Media, Proceedings of the 24th Annual Conference of the German Classification Society, Springer, Berlin, Heidelberg (& New York), S. 401 - 408 (Hrsg.: W. Gaul, G. Ritter).
• M. Schwaiger; M. Meyer (2002)
  The Estimation of Market Volumes
  erschienen in: Operations Research Proceedings 2001, Selected Papers of the International Conference on Operations Research, Berlin, S. 109 - 116 (Hrsg.: P. Chamoni, R. Leisten; A. Martin; J. Minnemann; H. Stadtler).

1997

• M. Schwaiger (1997)
  Two-Mode Classification in Advertising Research
  erschienen in: Classification and Knowledge Organisation, Proceedings of the 20th Annual Conference of the German Classification Society, Springer, Berlin, Heidelberg (& New York), S. 596 - 603 (Hrsg.: F. Klar, O. Opitz).

1992

• Th. Bausch; M. Schwaiger (1992)
  Parameter Extrapolation in Marketing Research
  erschienen in: Analyzing and Modeling Data and Knowledge, Proceedings of the 15th Annual Conference of the German Classification Society, Springer, Berlin, Heidelberg (& New York), S. 3 - 10 (Ed.: M. Schader).