Direct-to-Consumer Communication in European Pharmaceutical Branding: Effects on a "Forbidden" Target Group
| Autoren/Herausgeber: |
M. Littich P. Wilczynski |
|---|---|
| Erschienen: | 2010 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | Proceedings of the 2010 Global Marketing Conference of the KAMS |
| Weitere Quellenangabe: | Japan, Tokyo |
