Articles in Refereed Journals (International)
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C. M. Ringle;
M. Sarstedt;
D. W. Straub
(2012)
A Critical Look at the Use of PLS-SEM in MIS Quarterly
erschienen in: MIS Quarterly, 36(1), iii-xiv. -
J. Hair;
M. Sarstedt;
C. M. Ringle;
J. Mena
(2012)
An Assessment of the Use of Partial Least Squares Structural Equation Modeling in Marketing Research
erschienen in: Journal of the Academy of Marketing Science, forthcoming. -
J. F. Hair;
M. Sarstedt;
T. Pieper;
C. M. Ringle
(2012)
Applications of Partial Least Squares Path Modeling in Management Journals: A Review
erschienen in: Long Range Planning -
S. Hieke;
P. Wilczynski
(2012)
Colour Me In - An Empirical Study on Consumer Responses to the Traffic Light Signposting System in Nutrition Labelling
erschienen in: Public Health Nutrition, forthcoming. -
J. Henseler;
M. Sarstedt
(2012)
Goodness-of-Fit Indices for Partial Least Squares Path Modeling
erschienen in: Computational Statistics, forthcoming. -
A. Diamantopoulos;
M. Sarstedt;
C. Fuchs;
P. Wilczynski;
S. Kaiser
(2012)
Guidelines for Choosing Between Multi-item and Single-item Scales for Construct Measurement: A Predictive Validity Perspective
erschienen in: Journal of the Academy of Marketing Science, forthcoming (available online). -
M. Sarstedt;
P. Wilczynski;
T. C. Melewar
(2012)
Measuring Reputation in Global Markets - A Comparison of Reputation Measures' Convergent and Criterion Validities
erschienen in: Journal of World Business -
S. Raithel;
M. Sarstedt;
S. Scharf;
M. Schwaiger
(2012)
On the value relevance of customer satisfaction. Multiple drivers and multiple markets
erschienen in: Journal of the Academy of Marketing Science, forthcoming
2012
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U. Raffelt;
M. Littich;
A. Meyer
(2011)
Architectural Branding as Brand Communication: Does it Contribute to Employees’ Brand Commitment?
erschienen in: Marketing ZFP – Journal of Research and Management, Vol. 33(3), S. 247-256. -
E. E. Rigdon;
C. M. Ringle;
M. Sarstedt;
S. P. Gudergan
(2011)
Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and Within Industry Differences
erschienen in: Advances in International Marketing, Vol. 22, S. 169-194. -
M. Schwaiger;
M. Sarstedt
(2011)
Corporate Branding in a Turbulent Environment
erschienen in: Journal of Brand Management, Vol. 19(1), S. 179-181. -
C. M. Ringle;
M. Sarstedt;
L. Zimmermann
(2011)
Customer Satisfaction with Commercial Airlines: The Role of Perceived Safety and Purpose of Travel
erschienen in: Journal of Marketing Theory & Practice, Vol. 19 (4), S. 459-472. -
S. Raithel;
S. Scharf;
C. R. Taylor;
M. Schwaiger;
L. Zimmermann
(2011)
Marketing accountability: Applying data envelopment analysis to assess the impact of advertising efficiency on shareholder value
erschienen in: Advances in International Marketing, Vol. 22, S. 115-139. -
M. Sarstedt;
J. Henseler;
C. M. Ringle
(2011)
Multi-Group Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results
erschienen in: Advances in International Marketing, Vol. 22, S. 195-218. -
J. F. Hair;
C. M. Ringle;
M. Sarstedt
(2011)
PLS-SEM. Indeed a Silver Bullet
erschienen in: Journal of Marketing Theory & Practice, Vol. 19 (2), S. 139-151. -
M. Sarstedt;
J.-M. Becker;
C. M. Ringle;
M. Schwaiger
(2011)
Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments?
erschienen in: Schmalenbach Business Review, Vol. 63 (1), S. 34 - 62.
2011
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J. Henseler;
C. Horváth;
M. Sarstedt;
L. Zimmermann
(2010)
A Cross-Cultural Comparison of Brand Extension Success Factors: A Meta-Study
erschienen in: Journal of Brand Management, Vol. 18 (1), S. 5–20. -
M. Schwaiger;
M. Sarstedt;
C. R. Taylor
(2010)
Art for the Sake of the Corporation
erschienen in: Journal of Advertising Research, Vol. 50 (1), S. 77 - 90. -
M. Sarstedt;
M. P. Schloderer
(2010)
Developing a Measurement Approach for Reputation of Non-Profit Organizations
erschienen in: International Journal of Nonprofit & Voluntary Sector Marketing, Vol. 15 (3), S. 276 - 299. -
S. Hieke
(2010)
Effects of Counterfeits on the Image of Luxury Brands - An Empirical Study from the Customer Perspective
erschienen in: Journal of Brand Management , Vol. 18 (2), S. 159 - 173. -
H.M. Cannon;
J. Cannon;
M. Schwaiger
(2010)
Incorporating Customer Lifetime Value into Marketing Simulation Games
erschienen in: Simulation & Gaming, Vol. 41 (3), S. 341 - 359. -
S. Fuchs;
M. Sarstedt
(2010)
Is There A Tacit Acceptance of Student Samples in Marketing and Management Research?
erschienen in: International Journal of Data Analysis Techniques and Strategies, Vol. 2 (1), S. 62 - 72. -
M. Schwaiger;
S. Numberger;
H. M. Cannon
(2010)
Is Two Better than One? The Impact of Cross-Media Print and Internet Advertising in Germany
erschienen in: Communicative Business, Vol. 3, No. 1, pp. 7-26. -
C. Höck;
C. M. Ringle;
M. Sarstedt
(2010)
Management of Multi-Purpose Stadiums: Importance and Performance Measurement of Service Interfaces
erschienen in: International Journal of Services Technology and Management, Vol. 14 (2-3), S. 188 - 207. -
C. M. Ringle;
M. Sarstedt;
E. A. Mooi
(2010)
Response-Based Segmentation Using FIMIX-PLS
erschienen in: Annals of Information Systems, Vol. 8, S. 19 - 49. -
E. E. Rigdon;
C. M. Ringle;
M. Sarstedt
(2010)
Structural Modeling of Heterogeneous Data with Partial Least Squares
erschienen in: Review of Marketing Research, Vol. 7, S. 255 - 296. -
S. Raithel;
P. Wilczynski;
M. P. Schloderer;
M. Schwaiger
(2010)
The Value-Relevance Of Corporate Reputation During the Financial Crisis
erschienen in: Journal of Product and Brand Management, Vol. 19 (6), S. 389 - 400. -
M. Sarstedt;
C. M. Ringle
(2010)
Treating Unobserved Heterogeneity in PLS Path Modelling: A Comparison of FIMIX-PLS with Different Data Analysis Strategies
erschienen in: Journal of Applied Statistics, Vol. 37 (8), S. 1299 - 1318.
2010
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Y. Zhang;
M. Schwaiger
(2009)
An empirical research of corporate reputation in China
erschienen in: Communicative Business , Vol. 1(2), (2009). -
M. Sarstedt;
M. Schwaiger;
C. M. Ringle
(2009)
Do We Fully Understand the Critical Success Factors of Customer Satisfaction with Industrial Goods?
erschienen in: Journal of Business Market Management, Vol. 3 (3), S. 185 - 206. -
T. Ebert
(2009)
Facets of Trust in Relationship
erschienen in: Journal of Business Market Management, Vol. 3 (1), S. 65 - 84. -
M. Sarstedt
(2009)
Reputation Management in Times of Crisis
erschienen in: Journal of Brand Management , Vol. 18 (6), S. 499 - 503.
2009
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M. Sarstedt
(2008)
A Review of Recent Approaches for Capturing Heterogeneity in Partial Least Squares Path Modelling
erschienen in: Journal of Modelling in Management, Vol. 3 (2), S. 140 - 161. -
M. Sarstedt
(2008)
Market Segmentation with Mixture Regression Models
erschienen in: Journal of Targeting, Measurement and Analysis for Marketing, Vol. 16 (3), S. 228 - 246. -
M. Sarstedt;
M. Schwaiger
(2008)
Sorry, We're Closed - Nokia's Communication Crisis in Germany
erschienen in: The Management Case Study Journal, Vol. 8 (2), S. 147 - 160.
2008
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M. Schwaiger;
C. Rennhak;
C. R. Taylor;
H. M. Cannon
(2007)
Can Comparative Advertising be Effective in Germany? A Tale of Two Campaigns
erschienen in: Journal of Advertising Research, Vol. 47 (1), S. 2 - 13. -
F. Festge;
M. Schwaiger
(2007)
The Drivers of Customer Satisfaction with Industrial Goods
erschienen in: Advances in International Marketing, Vol. 18, S. 179 - 207.
2007
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M. Sarstedt;
F. Festge;
M. Schwaiger
(2006)
Packing the Black Gold: Haver & Boecker and the Chinese Bitumen Market
erschienen in: The Management Case Study Journal, Vol. 6 (2), S. 34 - 45.
2006
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H. M. Cannon;
M. Schwaiger
(2005)
An Algorithm for Incorporating Company Reputation into Business Simulations: Variations on the Gold Standard
erschienen in: Simulation & Gaming, Vol. 36 (2), S. 219 - 237. -
M. Eberl;
M. Schwaiger
(2005)
Corporate Reputation: Disentangling the Effects on Financial Performance
erschienen in: European Journal of Marketing, Vol. 39 (7/8), S. 838 - 854. -
M. Meyer;
L. Kolbe
(2005)
Integration of Customer Relationship: Status Quo and Implications for Research and Practice
erschienen in: Journal of Strategic Marketing, Vol. 18 (3), S. 175 - 198. -
M. Zinnbauer;
M. Eberl
(2005)
Measuring Customer Relationship Management Performance: A Consumer-Centric Approach
erschienen in: Journal of Marketing Channels, Vol. 12 (3), S. 79 - 104. -
S. Numberger;
C. Rennhak
(2005)
The Future of B2C E-Commerce
erschienen in: Electronic Markets – The International Journal, Vol. 15 (3), S. 269 - 282. -
H. M. Cannon;
M. Schwaiger
(2005)
The Role of Company Reputation in Business Simulations
erschienen in: Simulation & Gaming, Vol. 36 (2), S. 188 - 202.
2005
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Z. Bakay;
C. Rennhak;
S. Strassner
(2004)
Comparative Advertising in Germany - Perspectives of Leading Advertisers and Assessment of Effectiveness
erschienen in: Recherche ebs, Vol. 3 (2005), S. 28 - 33.
2004
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C. Rennhak;
U. Bankhofer
(1999)
An Application of Methods of Multivariate Data Analysis to Compare Different Approaches to Exchange Rate Forecasting
erschienen in: Classification in the Information Age, Springer (1999), S. 430 - 438 ( Hrsg.: W. Gaul, H. Locarek-Junge).
1999
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M. Meyer
(1997)
Sales Territory Alignment with Genetik Algorithms
erschienen in: Proceedings EUFIT , Vol. 1 (1997), Aachen, S. 732 - 736 (Hrsg.: Zimmermann, H.-J.).
