Address and communication:
Kaulbachstr. 45/I
D-80539 München
phone: +49 (89) 2180-5637
telefax: +49 (89) 2180-99-5651
mailto: schloderer@bwl.uni-muenchen.de
Office hours:
Wed. 10.00-11.00h and on appointment
Activities:
Market Analysis Lab Session (winter term 2006)
Coordination of the student assistants
PR/Marketing
Research areas:
Corporate Reputation
Multivariate analytical methods (particularly SEM with PLS)
Psychological marketing
Curriculum vitae:
Matthias Schloderer is teaching and research assistant at IMM and was born 1983 in Munich. He studied business administration with focus on empirical research and corporate planning, marketing, and market psychology at Munich school of Management. His research focus at the IMM is corporate reputation and structural equation modelling (SEM) techniques (PLS) as well as psychological aspects of marketing.
